Wednesday, August 6, 2008
Consumer versus Retailer
Monday, August 4, 2008
Cotton Candy For Bella, Snow Cones for Edward
I work at a small local candy store called Naper Nuts and Sweets, and we sometimes pair with other local business for special events. This time, there was a ticketed book release (themed prom style and including a live band) sponsored by a local book store, and Naper Nuts was invited as a vendor. Now, for you to really understand my dedication to my duty as candy slave, you need to know that as vendors and event sponsors, we workers were also expected to dress in prom attire. Even the best candy slaves find the art of Cotton Candy Making difficult in a full length dress or vest and bow tie.
There is a very precise method used to gently wrap the flavored cloud around the paper unicorn horn and the unexpected tension from tightly laced dressed or a jacket with narrow elbows severely inhibits the perfection of a plush cotton candy pillow.
And, with the help of my candy-slave team, we came up with some purely ridiculous marketing slogans to help sell some of our items. Our red strawberry lollipops became creatively named "blood suckers", the big gem rings became "Bella's Engagement Rings", and we completed our array of candy with wax fangs.
We all picked one item to model....and hilarity ensued when Matt tried talking to customers while wearing wax fangs.
So, as many of my candy store adventures go, I catered to a group of rowdy kids- mostly girls this time- dying to read Breaking Dawn and rot their teeth with candy into the wee hours of the morning. Odd as it may sound, I have a new appreciation for carnie folk....the ones who constantly move around the country selling funnel cakes and lemonade, and terrifying foods like fried twinkies (could there be ANYTHING more toxic? Seriously, the combination of those two items is biohazardous).
I did not realize just how much effort went in to setting up a table and a few little machines.....After wrestling with several extension cords and untangling a knotty mass resembling a bag of pretzels, I managed to plug in a small register, a cotton candy machine, a snow cone machine, a popcorn machine, and a clip-on flood light in preparation for the evening. Upon starting the Snocone machine, a logistical epiphany slapped me in the face. Is it really a good idea to have a union of cords RIGHT BELOW THE MELTING ICE OF THE SNO-CONE MACHINE? No, my friends, no it is not. So I battled the cords once again (and won.) Contemplative after my battle, my thoughts returned to "carnie folk" and my new-found respect. Although I was certainly disadvantaged by wearing formal attire, I have determined that it must be at least three times as laborious to work in the confinements of a truck in a hundred degree weather. I no longer have a right to say my job is tougher than theirs. They win.
Anyway, back to the bigger picture. So, here I am, at dark, in a parking lot, selling sweets and various novelty items to a group of teenage girls fawning over fictional characters, and in formal attire. As the live band hummed pop favorites in the background and I waited for customers, I began a new mental debate:
Is it materialistic and wasteful for these girls to spend their money on a pre-book release party that the public should be ashamed of, or should we embrace these girls so passionate about reading, plot, and character development? Can I, a candy slave, minion to the event sponsors, justify hiring a live band in celebration of youth reading, or should I be encouraging literate adults to force feed more widely accepted classic books, such as To Kill a Mockingbird to this same audience?
I'm not really sure that a ticketed prom-themed book release party is the proper response to excited readers, but at the same time, I don't think there is really any scenario in which youth reading should not be celebrated and championed. So, now as a legal adult and perhaps a role model to many of these girls, how do I encourage them to not only continue reading books they currently enjoy, like Twilight, but to also expand on books with similar themes and parallel concepts, such as Romeo and Juliette?
And then at midnight, the hordes and masses of squealing girls were gone as quickly as they had come, each rushing home with a delicious new hardback book, free of dog-eared paged and small spinal cracks, each girl eager to devour the end of the Twilight saga.
And I remained, to clean up my tiny army of machines, still pondering to myself, but now wondering if I myself had read enough “classic literature” to debate this topic without seeming hypocritical.